The Power of Smart Brevity and Your Six-Word Story: A Guide for Business and Life

By: Jon Dwoskin

In a world drowning in information, clarity is power. Smart Brevity—a concept championed by the team behind Axios and the book Smart Brevity—is about saying more with less. It’s about cutting through the noise, getting to the point, and making your message land with impact.

One of the best ways to apply Smart Brevity is through a Six-Word Story, a technique inspired by Ernest Hemingway’s legendary six-word novel:

For sale. Baby shoes. Never worn.

In just six words, this story evokes emotion, curiosity, and meaning. It’s a testament to the power of brevity.

Your Six-Word Story: A Compass for Business and Life

We all have a story. Distilling it into six words forces clarity, focus, and purpose. As a business coach and a devoted family man, my personal six-word stories are:

• Coach listens. Sees unseen. Transforms Businesses
• Family first. Wisdom shared. Legacy built.

These aren’t just words. They are my guiding principles—the foundation of how I approach my work and life. They serve as a filter for decision-making, communication, and how I show up every day.

Applying Smart Brevity and Your Six-Word Story in Business

1. Sharpen Your Brand Message
   Businesses that succeed communicate with precision. Instead of long-winded mission statements, distill your purpose into six words.
   Example: “Innovate boldly. Serve deeply. Grow exponentially.”
2. Improve Leadership Communication
   Leaders who communicate clearly and concisely inspire action. Whether in meetings, emails, or coaching, Smart Brevity ensures your message lands.
   Example: Instead of a five-minute speech, try: “We listen. We act. We lead.”
3. Enhance Sales and Marketing
   Customers are bombarded with messages. The ones that stick are simple and direct.
   Example: Nike’s six-word essence? Just do it. Move forward.
4. Make Decisions Faster
   In business, clarity speeds up execution. Ask: Does this align with my six-word story? If not, it’s a distraction.

Applying Smart Brevity and Your Six-Word Story in Life

1. Define Your Core Values
   Your six-word story acts as a personal mission statement. It keeps you aligned with what matters most.
2. Strengthen Relationships
   Brevity improves connection. A heartfelt, short message is often more powerful than a long explanation.
   Example: “Love deeply. Listen fully. Be present.”
3. Increase Productivity
   Filter your daily tasks through your six-word story. If an activity doesn’t align, cut it.
4. Build a Legacy
   How do you want to be remembered? Your six-word story can serve as a roadmap for the impact you want to leave behind.

Your Challenge: Write Your Six-Word Story

Take a moment. Think about your essence—who you are and what you stand for. Write your six-word story and use it as a filter for how you show up in business and life.

Need help crafting yours? Start with these prompts:

• What do you want to be known for?
• What is your core purpose?
• How do you impact others?

Final Thought:
The world doesn’t need more noise—it needs clarity. Whether you’re leading a company, growing your career, or shaping your family’s future, Smart Brevity and your six-word story can be your compass for success.

Now, what’s your six-word story? Share it, live it, and let it guide you.

THINK BIG!

Jondwoskin.com

Jon Dwoskin

248-535-7796