Unlocking the Power of ‘Because’ and ‘So That’ in Business Communication

By: Jon Dwoskin

Effective communication is the cornerstone of any successful business. One simple yet powerful technique to enhance clarity and persuasion in your messages is to use the words “because” and “so that.” These connectors help to clearly articulate the benefits and reasoning behind your statements, making your communication more impactful.

The Power of “Because”

Using “because” in your sentences provides a clear rationale for your statements, making your arguments more convincing. It connects your action or request directly to its reason, thereby addressing the why behind it. For example, instead of saying, “We need to adopt this new software,” you might say, “We need to adopt this new software because it will streamline our processes and increase productivity.” This not only explains the necessity but also highlights the benefits, making it more persuasive.

The Impact of “So That”

Similarly, “so that” links your action to its intended outcome, emphasizing the benefits and the purpose behind it. For instance, instead of saying, “Attend the training session,” you could say, “Attend the training session so that you can enhance your skills and advance your career.” This phrase makes the benefit explicit, providing a clear incentive for the action.

Practical Application in Business

1. Boosting Team Morale: Communicate changes and initiatives effectively by explaining the benefits. “We’re implementing flexible work hours because it boosts productivity and improves work-life balance.”
2. Enhancing Customer Communication: When interacting with customers, clarify the benefits of your products or services. “Choose our software so that you can save time and reduce operational costs.”
3. Driving Sales and Marketing: Craft compelling marketing messages that highlight benefits. “Buy our eco-friendly products because they help protect the environment and are safe for your family.”

In Summary

Integrating “because” and “so that” into your business communication ensures that your messages are not only clear but also compelling. By articulating the benefits, you can effectively persuade your audience, whether it’s your team, customers, or stakeholders. Remember, every action or request you make has a reason and a benefit—make sure you communicate them clearly.

Incorporate this simple yet powerful technique into your daily communication and witness how it transforms your interactions and drives your business forward.

THINK BIG!

Jon Dwoskin

Business Coach